DOM & the International Trade Administration — A Partnership for Global Growth

What’s the Difference Between PPC and SEO Keywords?

As an agency that supplies a menu of different digital marketing services, we find ourselves talking A LOT about SEO keywords and PPC keywords. We…

A/B Testing: Digital Marketing Gets Testy

Digital marketing lives and dies by metrics. If something’s not working, it needs to be changed into something that will work. The problem is, it’s…

How to Optimize for Voice Search

You should optimize for voice search no matter how you personally feel about giant corporations…

How Are Digital Graphics Used to Advertise?

A picture says a thousand words, as the old saying goes. But how many words…

How To Understand and Avoid Metric–Goal Distortion

This blog post discusses a concept that may be useful to have in hand for…

Event SEO in These Uncertain Times — and Beyond!

Just when we thought things were going back to normal, the delta variant popped over…

October 2021 Webinar: Getting SaaS-y With Google

We do a lot of stuff here at DOM, and the subjects you see covered…

The Top 5 Skills You Need for a Career in Digital Marketing

I’m breaking the main rule of this blog by writing in the first person. We…

Google’s Fees for International Ads Explained (Updated August 2021)

Digital marketers understand better than anybody how a lot of little things can add up…

Zero-Click Searches and the Future of SEM

If you want to give digital marketers a panic attack, go back in time to…

How to Avoid Getting Your Google Ads Disapproved

And Why It’s About to Matter More than Ever Google Ads is a great way…