DOM & the International Trade Administration — A Partnership for Global Growth

Best Practices for a Successful Advertising Campaign

Wouldn’t it be great if there was an infinity symbol where the figure for your advertising budget should be? If only! (more…)

Is Facebook Advertising Right for Your Business?

Facebook boasts billions of users across the world—and it is only continuing to grow. From an advertising perspective, the power of Facebook and its incredible…

DOJ May Investigate Google for Antitrust Violations, Alphabet Shares Tank

The Department of Justice is preparing to launch an antitrust investigation into Alphabet inc., Google.…

Google’s ‘June 2019 Core Update’ Just Started (Here’s What We Know So Far)

Google is updating it's search engine algorithm this morning, according to an announcement per the…

Blending Digital & Traditional Strategies Could Be the Best Advertising

With the billions of social media users online and available to tap into, it’s only…

Sample – How To Post

How to Target Customers With Social Media Advertising

It may come as shock to realize that while most people consider social media to…

How to Choose the Most Effective Ad Channels

Just because you can doesn’t mean you should. This is generally good advice in all…

How to Calculate and Create an Advertising Budget

Creating a budget is one of the most important components of a successful ad campaign…along…

How to Advertise for Every Stage of the Buyer’s Journey

For the most part, the majority of consumers aren’t buying products and services on a…

PRSA Taps Direct Online Marketing to Launch Digital Communication Certificate Program

The new program aims to enhance the skills of professionals communicating with online audiences. Pittsburgh,…