DOM & the International Trade Administration — A Partnership for Global Growth

Get to Know Google: Site Search

While on the phone with my sister, she asked “What do you do at work?” I replied, “SEO, search engine optimization.” Silence took over the…

DOM’s 2015 Internet Marketing Predictions

Every industry has their own predictions of what they think will occur or be the trends for the upcoming year. Online marketing is no different!…

Sports and Social Media: A Perfect Pair

It’s hard to deny the influence that sports have on our daily lives. It is…

Your Competitors are Using Google Analytics – Why aren’t You?

Editor's Note: Looking for information on why you should be using Google Analytics? Are you…

5 Ways to Work Some Holiday Into Your Ads

  It’s the holiday season! (Cue the music).   Let’s face it, this season is…

LinkedIn: Advertising to Professionals was Never so Easy

Targeted advertising doesn’t have to be like finding Waldo or the proverbial unicorn. It doesn’t…

LinkedIn Showcase Pages: Why Your Business Should (Or Shouldn’t) Use Them

  If you went to an awesome high school like I did (shoutout to Wheeling…

The Rules & Shopping Platforms eCommerce Sites Need to Know

If you are an eCommerce company, more likely than not you are running Google Shopping…

Promoted Pins: Why Retailers Should Start Using Pinterest Advertising

Pinterest made up nearly a quarter of all social sharing activity during the 2013 holiday…

You Are Killing People if You Haven’t Optimized Your Hospital for Local Search!

A potential patient grabs her mobile phone and searches for the number to her local…

The Beginning: My First Weeks of Search Marketing

My name is Leland Reed and I started working for Direct Online Marketing on September…