Industry West, an online retailer of modern furniture designs for individual and commercial clients, struggled to see a return on investment from their search engine marketing efforts, which they primarily handled internally for six months. Being an online e-commerce company in a highly competitive industry, Industry West needed to see a strong return on its marketing dollars.

With search engine marketing vital to growing its business, Industry West turned to DOM.

Industry West isn’t the first and only company we have helped grow confidently through selling more products using Google Ads and digital marketing. Check out some of these other e-commerce case studies to learn more about some of the results we have helped our clients achieve.

• Online Luxury Retailer Improves Google Ads Revenue 95% In Two Years
• Luxury E-tailer Sees 331% Increase In Global PPC Conversions
• Sporting Goods E-tailer Improves Sales 115% During Busy Season
• Woodworking E-tailer Increases Traffic From YouTube 6,800% Through Link Building

As a result of DOM’s efforts, Industry West quickly saw positive results with a 316% increase in the number of conversions relative to the prior ad spend amount. The campaign also improved other conversion rate metrics, with a 54% increase in conversions and a 77% decrease in the cost-per-conversion.

Due to continued campaign success, Industry West invested a portion of its increased sales back into digital advertising. To date, the slowest revenue months now drive income 2.5x higher than any previous campaign performance year-over-year.

This luxury retailer challenged DOM to increase sales in every geographic region with specific focus placed on APAC. The advertiser was able to provide a large amount of historical data, which offered insights, and presented its own challenge in interpreting which internal factors – including brands, SKUs, and pricing – contributed positively to sales in specific territories. In addition, DOM began working with this advertiser in November as they were gearing up for the heaviest shopping season of the year, representing a huge impact on annual sales

This luxury e-tailer isn’t the first and only company we have helped grow confidently through selling more products using Google Ads and international search engine marketing. Check out some of these other e-commerce case studies to learn more about some of the results we have helped our clients achieve.

• Online Luxury Retailer Improves Google Ads Revenue 95% In Two Years
• Industry West’s 1219% Increase In Web Revenue
• Sporting Goods E-tailer Improves Sales 115% During Busy Season
• Woodworking E-tailer Increases Traffic From YouTube 6,800% Through Link Building

Within one year of partnering with DOM, the retailer saw impressive increases in PPC conversions from around the globe, including important countries in the APAC and Middle East regions.

While a few countries had lower conversions year-over-year due to political instability, currency fluctuations, or other factors, gains from the majority of countries led to a large overall increase in revenue during the major holiday period and throughout the year.

Exceptional content is a foundational building block for any SEO campaign. Corporate Visions was not getting the results it needed from organic search, even with its massive content library. Before 2016, the company attempted to manage SEO in-house, and soon realized the many challenges with increasing traffic from search engines.

When Corporate Visions realized it didn’t possess the capacity to tackle SEO on its own, the business sought to partner with an agency that was able to:

• Drive organic traffic to the site
• Assist with SEO site migration strategies and redesign efforts
• Generate sales-qualified leads from search
• Demonstrate results with full transparency

Many agencies can generate traffic, but our team drove traffic to Corporate Visions’ website resulting in highly qualified prospects. The total number of leads from SEO increased by 37%. Of those, at least 25% were sales-qualified leads, turning organic search into its top-performing digital channel.

By partnering with DOM, SEO became a critical driver of success; organic search became the single most impactful digital channel for the company. In the first six months of 2018, Corporate Visions had the highest number of leads in the history of the company — a nine-million-dollar increase in their pipeline.

An industry leader in the development of software to monitor Big Data applications rebranded to improve name recognition, alignment, and adoption of its enterprise product. They sought the help of a digital marketing agency to optimize a website migration and increase trial downloads as part of strategic effort for improving their marketing to software developers. When the time came, they turned to Direct Online Marketing.

DOM was first tasked with strategic guidance on SEO migration services to combine two domains into a new, branded domain. Once the new site was launched, DOM delivered a comprehensive digital marketing strategy to drive more new users and traffic to the site from search, while also increasing the contribution of organic search visits to software trial downloads.

This SaaS SEO success story isn’t the first and only case study of us helping companies in the software and tech sectors generate more demand and sales opportunities using digital marketing. Check out some of these other case studies to learn more about some of the results we have help our clients achieve.

• 2,800% Increase In Free Trial Registrations For This Cybersecurity Company
• SaaS SEO With A 367% Increase In Traffic For A Big Data IPaaS
• 44% Year Over Year Traffic Growth From SEO For A Workforce Communication SaaS
• Double The Page 1 Google Rankings For A Nonprofit Software

Marketing to software developers is not always an easy proposition. However, this company saw traffic from organic search swell 121% with over 100% growth in the volume of new users over the previous year thanks to DOM’s search strategies. The influx of traffic also caused organic search to become the top source of software trial starts, led to substantial increases in email sign ups, and grew residual revenue from training services.

According to Inkwood Research reports in 2017, the global market for cosmetic surgeries and nonsurgical procedures was projected to increase from 26.3 billion US dollars in 2016 to nearly 46 billion US dollars by 2026.

In the summer of 2018, a European organization that operated clinics in France, Italy, and Greece was challenged with combining all of their independent operations under one global brand. France was given a special urgency due to the fact that the company was preparing to open up a second clinic in that country – in Paris, Europe’s third highest populated city.

Our team of digital marketing strategists were retained to work alongside their team of web developers and clinical specialists around the world to help:

• Navigate the complex process of mapping three domain names into a new one
• Leveraging SEO best practices to increase website traffic and consultation requests in all three countries
• Composing weekly blog content that was engaging while also being able to be efficiently translated into three different languages
• Creating demand for their hair restoration services in France through Google Ads and social media advertising

To further complicate the challenge of marketing this medical practice, all of the work needed to be done working with vendors throughout the Mediterranean who didn’t speak English as their first language. Meanwhile, our entire team was comprised of native English speakers.

Many agencies can generate traffic when asked to lead marketing for a medical practice. Our strategic digital marketing solutions for this medical clinic resulted in an increase in qualified prospects for their hair restoration and aesthetics services on a global scale – not just in one country.

Comparing their organic search traffic in 2021 to the previous year, they experienced an improvement of 141%.

On the advertising side, our improvements to their ad targeting and the addition of the “Click-to-call” campaign also led to a 51% increase in consultation inquiries over a 6-month period.

A premium production studio with thousands of episodes and award-winning series felt like it was broadcasting dead air when it tanked an estimated 67% of its traffic and 73% of its page 1 Google rankings following a recent website redesign with no thought given to podcast SEO.

Traffic declines from search engines following the launch of a site redesign are not uncommon. The likelihood of a decrease in traffic goes up even higher anytime a business makes foundational changes to URLs or internal links.

Saying all of that… most well known digital properties don’t usually fall to a four year low in traffic in the first month.

Our team of strategists and SEO account managers were retained to work alongside their team of web developers to help:

• Determine what SEO best practices they overlooked during their site redesign
• Improve page ratings for the studio’s top 10 shows to improve the frequency that the pages get crawled
• Increase traffic coming to their platform for show notes and details over Apple Podcasts, Spotify, Stitcher, and TuneIn
• Recover the page 1 keyword rankings in Google that the studio lost following it’s redesign

To further complicate the challenge presented to our team, all of the work needed to be done without forcing their developers to recode the entire site, built using a variety of interactive features coded with JavaScript inside a WordPress theme.

Our tactics to help improve podcast SEO helped this studio increase their online visibility above and beyond their previous all-time highs. After only five months of working together, our efforts would be music to the ears of any digital marketing team in the entertainment industry:

• 621% increase in page 1 Google rankings
• 125% increase in sessions
• 116% increase in click throughs to Apple Podcasts, Spotify, Stitcher, and TuneIn
• 1.6 million more impressions of their content in Google searches

A custom manufacturer of textiles and polymer products wanted to increase its production opportunities in commercial and healthcare markets after years of successful work in government contracting. The tactics we use to provide SEO for manufacturing companies provided the turnkey solution for this company to expand their opportunities.

They came to DOM to help:

• Decrease their dependence on government contracts sourced from federal databases
• Navigate customer acquisition in niche channels that were foreign to them and hard to target using traditional manufacturing directories like ThomasNet
• Increase their page 1 keyword rankings in Google
• Modernize their entire web presence

To increase the degree of difficulty, all of this needed to be completed without making any sacrifices to strict NIST compliance requirements which were needed to maintain their status as a government contractor.

Our tactics to support SEO for manufacturing companies – complemented by weekly content creation – helped this custom manufacturer increase their online visibility and grow new opportunities in the commercial and healthcare sector with confidence. Comparing their performance in the most recent business quarter to the same quarter in the previous year:

• 407% increase in page 1 Google rankings for targeted terms
• 147% increase in organic search traffic
• 101% increase in daily impressions in Google search results
• 40+ new pieces of content with commercial and transactional intent to drive leads monthly

An online retailer of luxury products wanted to increase revenue from its primary product line. They decided to use PPC as their main sales channel to promote these products following years of selling in marketplaces like eBay and Amazon.

However, they discovered over time that their campaigns struggled to drive as much revenue as they thought possible while having to navigate frequently changing product availability and varying profit margins by brand and SKU.

They needed to find a way around Google’s Smart Shopping algorithm and its tendency to prioritize their lower-priced, lower-profit items.

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This online luxury retailer isn’t the first and only company we have helped grow confidently through selling more products using advertising on search engines. Check out some of these other e-commerce case studies to learn more about some of the results we have helped our clients achieve.

• Industry West’s 1219% Increase In Web Revenue
• Luxury E-tailer Sees Impressive Increases In Global PPC Conversions
• Sporting Goods E-tailer Sees 115% Improvement In Sales During Busy Season
• Woodworking E-tailer Increases Traffic From YouTube 6,800% Through Link Building

Our product categorization and custom labeling strategies helped this online luxury retailer increase their revenue from Google Ads by 95% over the course of just 2 years while only sacrificing 6% in margin.

To create a campaign strategy to reach potential students in 21 degree categories and drive more student contacts to admissions. The university outlined cost per conversion and conversion rates as its two most important KPIs.

Within months, DOM reduced the university’s cost per conversion 97.39% and more than doubled the conversion rate. This resulted in the university receiving twice as many student prospects at no extra cost.

Based on this success, DOM then expanded efforts into retargeting, video, and social media advertising to complement continued search engine advertising efforts.

Founded in Wheeling, WV, in 1933, Wheeling Truck Center has traditionally remained profitable while being limited in their geographic boundaries to the Ohio Valley area. In 2006, they came to DOM to help them expand their marketing reach throughout the United States with digital marketing tactics on Google and other major search engines.

This approach led to phenomenal growth turned the once localized Appalachian dealership into a global player.

Not many fourth generation companies located in a small town in rural America can boast about their international business. Why? Because it is virtually unheard of. Wheeling Truck Center is proud to be an outlier that has successfully shifted their business from local to national to international deals.

Since then, Wheeling Truck has sold into more than 100 countries around the world. In 2014, Wheeling Truck was recognized by the WV Small Business Administration as Exporter of the Year and received the prestigious President’s “E” Award for Exports from the US Secretary of Commerce. At that time, they were only the 6th West Virginia company to receive the award since its inception in 1961.

Wheeling Truck’s reputation is growing throughout the world as they travel to meet with existing clients, establish new connections in new markets, and court new prospects. They have developed a sophisticated international exporting strategy to capitalize on on up and coming marketing, while backing off of less favorable ones due to currency fluctuations, new competition, political instability, or other market factors.