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Direct Online Marketing: A Top 200 Premier Google Partner Agency

Direct Online Marketing is highly accredited across all major platforms, including being one of the top 3% Google Partner Agency members in their managed agency program.

Currently, Google Recognizes 3 Levels of Partnership:

1. Managed Agency Program – reserved only for the top 200 (or top 3%) of partner agencies around the world. Google ranks DOM in this division.
2. Premier Partner
3. Partner

How many Google Partners are there? Based on our status as one of the top 3%, we estimate that there are over 6,600.

About The Google Partners Program

Google Premier Partners is a marketing program for advertising agencies or third parties that manage Google Ads accounts on behalf of other brands or businesses. The program is active in over 60 countries and is available in 43 languages.

The Google Partners program was launched in 2013 to provide Partners with the tools, resources, and support to enable them to grow so they can help advertisers succeed. Since then, tens of thousands of companies across the world have joined the program. From its inception, our agency has been involved in the program and highly ranked with the managed agency support. So…

What Is A Google Partner Agency?

An internet marketing agency that manages Google Ads accounts on behalf of other brands and businesses. Google Partner agencies have access to exclusive tools, resources, and support directly from Google to help their advertisers succeed.

Looking to work with a Premier Google Partner
to get better results from your Google Ads?
Contact us for a no-obligation consultation.

Why Does DOM Being In The Premier Google Partners Program Matter To You?

Working with our team at Google, we receive numerous benefits that we can directly apply to your account. So… what are the benefits to you of choosing a Google partner agency?

• Strategic Account Planning
• Early Access to New Features
• Issue Resolution Escalation
• Participation in Beta Opportunities
• Competitive Set Benchmarking
• Industry Trends Data

About Us – A Google Partner Agency For Over 10 Years

Since 2006, Direct Online Marketing has helped businesses around the globe increase leads and sales through pay per click advertising, SEO, and other forms of digital marketing and advertising.

In addition to being a Premier Google Partner, Google ranks DOM in the top 3% of all agencies certified as Premier Google Partners based on its ability to drive client success. Ready to find out why so many clients trust our status as a Google Partner Agency to develop their digital strategies and drive results?

Contact us for a no-obligation consultation
with one of our digital marketing experts.

This resource was updated 06/05/2024

The post Premier Google Partnership appeared first on Direct Online Marketing.

The DOM Discovery Process: Are We A Fit?

Thank you for considering DOM before you start you agency selection process! We have a very detailed, no-pressure process for determining if we’re the right partner for you…

and vice versa!

We invest the time upfront to ensure the highest likelihood of success, breaking up the process into stages so you only invest your time when it makes sense for you.

Our 7-Step Discovery Process To Determine If We’re A Fit

1. Evaluation
2. Initial Conversation: high-level introduction to answer questions and explore partnership potential.
3. Defining Objectives: sharing your specific goals and objectives so we can customize our analysis
4. Review Findings: presenting our audit findings and highlighting growth opportunities
5. Evaluate Options: walk through customized scope and pricing options that give you flexibility
6. Proposal Review: review a formal proposal based on your option selections
7. Partner Together!

If at any time during the evaluation process, either of our teams determine that we are not a fit, we part ways.

Kick Off Initial Steps

• Appoint client success manager
• Assemble team members
• Debrief internally on prior conversations and findings
• Share kick-off call questions
• Schedule launch call
• Grow!

Interested in seeing if our agency is a good fit to help your business grow confidently online? Contact us today for a no-obligation evaluation.

The post Our Discovery Process appeared first on Direct Online Marketing.

To aid in that process, we’ve put together the following infographic with five different scenarios you may be facing as part of creating a crisis response plan for your marketing and communications. You’ll see tips as well as the digital marketing and advertising tactics that may make the most sense to you depending on how you classify yourself.

View the graphic by scrolling below or click here to download the infographic in PDF format.

Share this Crisis Response Guide On Your Site

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Need more business-related advice for preparing for response to a crisis? Check out this guide with 10 effective elements to include from Harvard Business School.

A Crisis Response Guide for Digital Marketing Activities

When uncertain times hit, it’s best to narrow your view. Eliminating as many variables as possible from your decision-making will help you proceed with clarity as you take critical steps to position your business to persevere or even thrive.

Start By Categorizing Your Position

Category 1: Survival (Liquidity Crisis)

• Pause all advertising campaigns
• Identify what you are confident will bring in revenue in time
• Boost “free” messaging on social media, email, and PR
  • Suggested digital marketing strategies during this time period: organic social media, email marketing, video creation, and app store optimization

Category 2: Downturn (Declining Revenue)

• Maintain a lean marketing presence and evaluate new opportunities
• Pause all but the most effective ROAS ad campaigns
• Built SEO and develop content to reap the benefits down the road
  • Suggested digital marketing strategies during this time period: eCommerce advertising, SEO, PPC

Category 3: Flat (Even-Steven)

• Use the relative stability to take stock of challenges and opportunities
• Advertise new products/services and invest in SEO
• Be poised to acquire competitors and talent that may not survive market challenges
  • Suggested digital marketing strategies during this time period: PPC, SEO, eCommerce advertising, social media advertising

Category 4: Uptick in Growth (Revenue Increase)

• Try new ads, with profits going to testing further tactics
• Advertise aggressively and loosen cost-per-acquisition targets
• Attain market share – this is an opportunity to capture future value
  • Suggested digital marketing strategies during this time period: PPC, SEO, eCommerce advertising, display retargeting, social media

Category 5: Opportunity (Explosive Growth)

• Work quickly to plant the most seeds for long term growth
• Use PPC to reach people looking for you and amplify messaging in all channels (video, social media, display)
• Promote charitable endeavors and post jobs – publicize those via PR, social media, and a robust presence on Glassdoor
  • Suggested digital marketing strategies during this time period: video, social media, PPC, SEO, display, eCommerce advertising, job boards

Note: we’ve created this guide to help with planning your digital marketing and advertising efforts. Factors like your financial position, whether the crisis is unique to your business or industry, and current marketing efforts should influence your decisions.

Times of crisis are stressful. Gain as much clarity around your situation as possible. Seek information from trusted sources and input from valued advisors. Be decisive – make early moves to provide you the most future flexibility. Above all: breathe. We are much more likely to make poor decisions when afraid, angry, or depressed.

Need Feedback Customized to Your Marketing Activities?

We’ve put a lot of time and thought into the infographic guide below and hope you find it valuable.

Sometimes it’s helpful to actually talk with someone about the specifics of your situation. To aid in that regard, we are offering a complimentary digital marketing strategy consultation with advice to navigate through tough times.

We don’t want there to be any hesitation in utilizing our expertise during this situation, so we’ve put a process in place to ensure you won’t receive any sales pitches or future contact from us unless you specifically ask for it.

To learn more about this process and sign up, please click here.

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The post DOM’s Complete Guide to Social Media Advertising appeared first on Direct Online Marketing.

Share this Image On Your Site

</p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p><strong>Please include attribution to Direct Online Marketing with this graphic.</strong></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p><a href=’https://www.directom.com/resources/cmo-ppc-cheat-sheet/’><img src=’https://www.directom.com/wp-content/uploads/2018/09/DOM-PPC-Cheat-Sheet.png’ alt=’DOM CMO’s PPC Score Card Cheat Sheet<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span>’ width=’650px’ border=’0′ /></a></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p>

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View and share the image below or download the guide now.

Share this Image On Your Site

</p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p><strong>Please include attribution to Direct Online Marketing with this graphic.</strong></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p><a href=’https://www.directom.com/resources/cmo-seo-cheat-sheet/’><img src=’https://www.directom.com/wp-content/uploads/2018/09/DOM-CMO-CheatSheet-SEO-Performance.png’ alt=’DOM CMO Cheat Sheet for Understanding SEO’ width=’650px’ border=’0′ /></a></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p>

The CMO’s SEO Cheat Sheet For Understanding Search Performance

Website performance can be measured in thousands of ways, making it difficult to judge the impact of your SEO efforts. Quit feeling overwhelmed and focus on the following 7 metrics.

What does “organic” have to do with online marketing? Digital marketers associate the word “organic” with SEO to distinguish it from paid ads.

SEO Cheat Sheet Topic #1: Visibility

Keyword Rankings:

The position where your website ranks for a particular keyword in search engine results. Rankings provide insight into your search visibility. Be sure to track keywords that are both important to your business and have volume.

Tip: Be aware that Google personalizes many rankings for different searches based on geography, search history, and other ranking factors.

Organic Clicks:

Clicks to your website from organic search results. Measure branded and non-branded organic clicks separately to distinguish between brand popularity and people searching for your products or services.

Tip: Google Search Console only gives you estimates. Google Analytics stopped providing exact organic keyword data years ago.

SEO Cheat Sheet Topic #2: Traffic

Organic Sessions:

Number of sessions that began with a user clicking on an organic search engine listing. Organic sessions begin when visitors actively engage with your website and end after thirty minutes of inactivity or when visitors leave your website.

Tip: This number is generally a strong indicator of SEO performance. However, more organic sessions doesn’t necessarily equal more conversions.

Organic % Of New Sessions:

The percentage of new users visiting your site from organic search. A higher percentage means your site is reaching new potential customers through search. Other metrics can be inflated by return visitors, but a high organic percentage shows just new user visits, at least as it can be tracked through cookies.

Tip: Keep in mind drastic changes to advertising campaigns will impact this percentage artificially.

SEO Cheat Sheet Topic #3: Behavior

Pages / Session From Organic

The number of pages visited per user session. This indicates the quality of traffic acquired from organic search. In general, a higher pages/session indicates better quality traffic because visitors are engaged with your site.

Tip: A high percentage can also indirectly help your SEO.

CMO Cheat Sheet Topic #4: Conversions

Organic Goal Conversion Rate:

The rate at which SEO visitors complete actions on your site that count as conversions. The higher this percentage, the more visitors end up in your pipeline or complete a purchase on your site.

Tip: Set up your goals correctly to see a more complete picture of your SEO performance.

Organic Traffic Total Goal:

The monetary value assigned to SEO goal completions. Total value from organic traffic allows you to approximate your SEO campaign’s value based on an average lead value. For an eCommerce site, revenue will calculated automatically. Compare this value across various periods of time in order to see seasonality versus natural growth.

Tip: Keep in mind customer lifetime value in all cases to understand true impact.

Ultimately, the amount of organic traffic is worth little unless visitors take actions you care about.

For CMOs, SEO Results Are Prioritized Differently

Sure, there’s always going to be shared goals and common ground between colleagues at a growing organization. That being said, there are a lot of search engine optimization (SEO) metrics that a CMO shouldn’t have to be directly concerned about. For instance, when’s the last time you heard you checked in on the performance of these common “SEO metrics”:

• Domain authority
• Percentage of duplicate content
• Title tags greater than 60 characters
• Meta descriptions longer than 160 characters
• Amount of target keyword usage

While addressing these items are important to an successful SEO strategy, they really have no importance to a marketing leader. Instead, marketing leadership’s primary focus is on how to measure SEO performance against the greater business goals…

• How is SEO contributing to our lead volume?
• How is SEO contributing to our sales and revenue goals?
• How is traffic from SEO improving our ability to charge advertisers at a higher rate?

For more helpful resources from our team to help better understand SEO and digital marketing, please check out:

• The CMO’s PPC Score Card
• The Proactive SEO Site Migration Checklist
• The Digital Marketing Crisis Response Guide
• What Does Working With A Google Partner Agency Mean For You?

Looking for a SEO cheat sheet you can share with your web developer? Try this one from Moz.

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